Oxford Business English - English for Marketing and Advertising (Book CDROM)

Oxford Business English - English for Marketing and Advertising (Book CDROM)

English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.

English for Marketing and Advertising is part of the Express Series. It is an ideal course for students in employment, who want to communicate better in English.

This short, intensive course can be completed in 25-30 hours, so students make progress quickly.

English for Marketing and Advertising can be used as a stand-alone course, for self-study using the interactive MultiROM, or alongside a coursebook such as International Express.

Key features:

Engaging topics, motivating role-plays, and a variety of exercises provide a framework for each specialist subject

Tip boxes in each unit include key language points, useful phrases, and strategies

STARTER section at the beginning of each unit has warm-up and awareness-raising activities

OUTPUT sections at the end of each unit encourage discussion and reflection

Answers, transcripts, and a glossary of useful phrases at the back of each book

Self-study material on the interactive MultiROM includes realistic listening extracts and interactive exercises for extra practice

Contents:

Unit 1: Introduction to marketing and advertising: Jobs and responsibilities, corporate identity, branding.

Unit 2: Finding the customer: Market research, customer profiles, data collection.

Unit 3: Planning a marketing strategy: The marketing plan, the four Ps, pricing and positioning strategies.

Unit 4: Creating ads: The AIDA model for advertising, working with an ad agency, advertising channels.

Unit 5: Marketing tools: distribution channels, types of discount, types of retailer, telemarketing, direct marketing.

Unit 6: Presenting your public face: Public relations, websites, sponsoring, press releases.

Unit 7: Marketing through trade fairs: Give-aways, organising events, attending a trade fair.

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